I build enterprise-grade AI products and agents, from the first sketch to production. Then I open‑source the skills and tools that got me there.
About
At Modelia I'm the AI Product Engineer and Business AI Head. It's a complete AI solution for the fashion ecosystem: DAM and PIM, catalogue management, product imagery and visual master generators, with the extra power of bulk generation across an entire catalogue at once.
Every week I bring a new idea and build it end to end, from the first prototype to a feature people test in production, like the AI video pipeline, the metering engine under every generation and our customer-support agents. I also look for where AI can grow the business and automate how our teams work.
Outside Modelia I'm a founding engineer at SelfAgentic, a multi-agent AI orchestration platform now in closed beta. Before that I built AI hiring automation at Asynq, a university LMS for 5K+ learners at CCS University, and did a defence internship at Bharat Electronics Limited.
Selected work
AI Product Engineer & Business AI Head
DAM and PIM, catalogue management, product imagery and visual master generators in one platform, with bulk generation across an entire catalogue at once.
Teams of AI agents that call on each other, remember past runs and act inside real tools like Slack, Notion and email. Now in closed beta.
Founding Engineer · selfagentic.in
AI that analyses every student's performance, automates attendance and admin work, and keeps admins, teachers, students and parents on the same live data.
End-to-end owner · tutively.com
Candidate scoring, bulk resume analysis and an autonomous AI interviewer that runs real candidate conversations.
Full-Stack Developer · asynq.ai
Courses, exams, AI-based evaluation, certificates, payments and analytics for 5,000+ learners at CCS University.
Solo developer · gyansathi.com
Open source · My product
I built Carcode to turn Claude Code into a voice assistant for the drive. Your Mac does the work; you just talk.
$npx carcode-cliExperience
From a defence internship in 2024 to AI Product Engineer and Business AI Head at Modelia in 2026, with a promotion inside five months. Each step came with more ownership: from building interfaces, to whole platforms, to deciding what the business builds next.
Remote
Jun 2026 — Present · Now
Every week I bring a new AI idea and build it end to end into a feature people test in production, across Modelia's fashion platform: DAM and PIM, catalogue management, product imagery and visual master generators with bulk generation. I also find where AI can grow the business and automate how our teams work.
↑ Promoted after 5 months
Jan 2026 — May 2026 · 5 mos
Engineered the core platform: the generative image engine, the merchant-facing Shopify app, the Studio creative tool and internal systems serving hundreds of merchants generating thousands of AI images a day.
Gurugram, India
Jan 2025 — Dec 2025 · 1 yr
Built the AI hiring automation platform from the ground up: candidate shortlisting, resume analysis at scale and an autonomous AI interviewer.
Ghaziabad, India
Jul 2024 — Aug 2024 · 2 mos
Defence internship at India's premier defence electronics PSU, building interfaces for Harvester HCI virtualised computing and storage.
The shelf
The Claude skills I use at work, the tools I open-source, and what I learn shipping AI to production. Each skill is a plain SKILL.md: read it first, then install it with one command.
Find where your AI spend leaks: caching wins, model-tier mismatches and token waste. Built from cutting AI infrastructure costs on a production platform.
Harden AI agents for production with idempotency, loop guards, fallbacks and observability you can actually read.
Ship AI features behind flags, guardrails and kill switches instead of big-bang releases. Drawn from moving a production AI platform to continuous delivery.
Code from your car with Claude Code. Ask through Siri, hear the answer on CarPlay. npx carcode-cli
Since September 2026 the Claude app works on Apple CarPlay, but it's a voice chat, not Claude Code.
A step-by-step guide to running Claude Code with Siri: one install command, one click to add the shortcut and three iPhone settings, then "Hey Siri, Jarvis" works from your iPhone, AirPods or CarPlay.
A lot of engineering work is just asking questions.
Skills install to ~/.claude/skills/<name>/SKILL.md
Image and video pipelines, multi-agent systems and LLM features, with evaluation and guardrails designed in from the start.
Finding where AI earns its place, then shipping it with the metering, pricing and rollout that make it pay for itself.
APIs, queues, data models and interfaces in TypeScript that hold up under production load.
Merchant apps, internal tools and cloud deployments, taken from architecture to running in production.
Quick answers
Harsh Rastogi is the AI Product Engineer and Business AI Head at Modelia, a complete AI solution for the fashion ecosystem: DAM and PIM, catalogue management, product imagery and visual master generators, with bulk generation. He builds AI products and agents end to end, is a founding engineer at SelfAgentic, a multi-agent AI orchestration platform, and created carcode, an open-source way to code from your car with Claude Code.
An AI Product Engineer owns an AI feature from the product decision to production: choosing where a model belongs, building the pipeline and the guardrails around it, metering usage, evaluating quality, and shipping it to real users. At Modelia, Harsh does this across the AI video pipeline, the metering engine behind every generation and the customer-support agents.
On the Modelia AI team, Harsh is the AI Product Engineer and Business AI Head. He works on fashion AI in production: bulk generation of product imagery and visual masters across whole catalogues, the AI video pipeline and the metering engine. He also built the Modelia Shopify app, which he unified and restructured to cut client escalations by more than 95%.
Modelia's AI video pipeline, metering engine and customer-support agents; Tutively, a smart school ERP with AI student analysis that he owns end to end; SelfAgentic as its founding engineer; an AI hiring automation platform at Asynq; GyanSathi, a university learning platform for 5,000+ learners that he built solo; and carcode.
carcode is an open-source tool for coding from your car with Claude Code. You say "Hey Siri, Jarvis" and Claude Code reviews pull requests, reads Slack and ships code changes on your Mac, while Apple CarPlay reads the answers aloud. It is MIT licensed and needs no API key.
They are SKILL.md files for Claude Code drawn from production work: LLM cost audits, agentic error recovery, AI feature rollouts, Shopify app review and Prisma with PostgreSQL performance. Each one installs into ~/.claude/skills with a single command from harshrastogi.tech/skills.
Email harshrastogi0603@gmail.com, use the contact page or connect on LinkedIn. He is open to conversations about AI products, agentic systems and enterprise-grade AI.
Contact
I'm open to conversations about AI products, agentic systems and enterprise-grade AI. Email reaches me directly.
harshrastogi0603@gmail.com